A pipeline that ends in the same ledger.

An enquiry arrives from a web form, a campaign, a call, or an import. Duplicates are caught on email, ownership is assigned by rule, and the source is recorded.

The lead becomes an opportunity with items, a value, a stage, and an expected close date — and every email and call on it threads onto the record.

A quotation is raised from the opportunity, priced from the customer's list with the applicable rules, and revised as many times as the negotiation takes.

Won becomes a sales order against a customer that now exists, with the campaign, source, and sales team carried through to the revenue it produces.